POKÉMON EUIC 2024 LONDON
A BELOVED FRANCHISE
Pokémon is a world renowned franchise that has captured the hearts and minds of children and adults alike for the last 24 years. At the core of the world is a need to collect and compete with the 1025 pokemon that have been lovingly created by the Pokémon company. Video games, card games and mobile games have all been created to allow everyday trainers the ability to collect and compete too.
4 STAGES OF COMPETITION
The Excel Centre in London was used to host huge crowds of trainers playing the Pokémon Trading Card Game, Pokémon Go, Pokémon Video Game Championship and Pokémon UNITE. Players would battle through a bracket of their chosen discipline to try to reach one of the four competition stages and a chance to play on the live broadcast.
EPIC PRODUCTION
Flux Broadcast and Paperlyte teamed together to manage the four concurrent shows that were all running alongside one another. A media space of gargantuan size was built to house the four galleries that were filming and broadcasting the events. A weekend of competition let the best trainers rise to the top where they would earn spots at the Championship Finals in Honolulu, Hawaii.