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COCA COLA x TWITCH #REAL MAGIC

KEEPING IN TOUCH

Coca Cola  is such an old and well recognised brand.  There's nobody on the planet that doesn't recognise that the red and white can.

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The fizzy pop giant still needs to maintain their brand across all media platforms and Twitch is no exception.  This campaign intended to promote Coca Cola as a drink that unites all gamers regardless of who they are behind the avatar on screen.  Even if the game is about war, conflict and death, the gamers all share a love for that juicy brown syrup.

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WORKING WITH TWITCH

Flux Broadcast and Mix Effect Media paired with Coca Cola and Twitch to provide an interactive production for x5 streamers and a live audience on Twitch.  I produced a dynamic graphics package where a 'cheeky orc' invaded the channel of the streamers.  The The orc (really our producer) would give out prizes for the streamer and the audience completing challenges and doing entertaining things on their channel.

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The brand campaign reached hundreds of thousands of people on twitch.

  • TR
  • LI
  • IG

NASHWAN POWER LTD
BEN DE MONTAGNAC
2023

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